Cosmetics line awareness campaign

Task

To raise awareness of the new cosmetics line.

Process

Developed a set of visuals and content for the awareness campaign, that included social media visuals, website banners and email images. Reached current customers through email marketing. Launched a series of visual content and informational articles on Twitter and Facebook.

Results

Social media

Followers increase

  • Facebook: 3%
  • Twitter: 36%

Single Facebook post performance (example below)

  • 1157 reached
  • 54 likes, comments & shares

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SEO

New cosmetics line now receive 10% of all traffic.

Email campaign

  • Opens: 29.7% (Industry average 12.8%)
  • Clicks: 4.7% (Industry average 1.5%)

Android Photo Realistic Device Mockups - Free Version

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