Beauty online shop: Christmas discount promotion. 
Subject: Merry Christmas ?
Open rate: 54.5%, industry average: 13%.
Click rate: 3%, industry average: 1.5%.

Beauty online shop: new user promo discount.
Subject: Welcome aboard. Let us treat you now
Open rate: 47%, industry average: 13%.
Click rate: 17%, industry average: 1.5%.

Beauty online shop: new product line.
Subject: ONC Dermology: new product line for extra sensitive skin
Open rate: 31.3%, industry average: 13%.
Click rate: 6.3%, industry average: 1.5%.